Live video, live video, live video.
If you’ve been keeping up with the latest marketing trends, you’ll know that live video is the hottest topic of 2017 so far. Seemingly every social media platform is making its own play (Twitter, Instagram, Facebook). And for those platforms not doing it (Snapchat/LinkedIn), we predict you’ll be able to do some form of live video on those platforms sometime this year.
If you’d rather watch a video on Facebook Live tips, check this out.
So, all the platforms are enabling live video, marketing blogs (like this one) are telling you to start doing it, and you think it’s something worth doing – but where do you start? What are the best practices for shooting live video? What type of content should you shoot? We’ll answer all of these questions below in our article on 5 Tips For Any Business Producing Live Video.
1. Loosely Script What You’re Going to Do
‘If you fail to plan, you are planning to fail.” – Benjamin Franklin
This old adage couldn’t be truer when it comes to shooting live video. When you’re live, a lot can go wrong. Whether it’s an unexpected interruption, sound quality or a viewer has a question that throws you off, it helps to plan for these. A great way to do this is to loosely script what you’re going to cover in your live session. Once you have a plan on what your broadcast is going to cover, you can start to look for anything that could potentially go wrong. This could be something as simple as your dog continuously barking mid-way through the shoot.
2. Have a Plan for When People Aren’t Watching
If you’re going on with the goal of audience interaction, make sure you’ve got something planned with your live video before viewers join in. This gives the viewers some context on what you’re doing before they decide to join in on the experience with comments/questions.
3. Promote Your Live Session Beforehand
If you’re going to shoot live video on social media then your networks should hear about it. Announcing you will be going live hours beforehand can go a long way in securing viewership for your video.
4. Have a Different Content Strategy
Live video strategy should differ from your main content strategy. It’s authentic and much more raw – and that’s good. Behind the scenes looks at your brand are great for live video, or holding a Q and A session with fans.
5. Engage with the Audience
If you have people watching your live video, make sure to take breaks to interact with your viewers. Ask them if they have questions or recommendations. Think about this like two-way television, you’re able to put on the show and hear feedback/questions right away from viewers. That’s powerful for building future content.
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